By day I navigate the fast-paced world of AI-enhanced marketing as an Account Manager, Playbook Specialist, and Creative Executor. By night, I trade the boardroom for the studio, rocking out once a week, and devote the rest of my evenings to being a wife and mother. Balancing these worlds may seem like a challenge, but in many ways AI has become my silent collaborator, helping me optimise my work while preserving the time I need for both my music and my family.
AI isn’t just a tool; it’s an enabler. It assists in generating user journeys, crafting stunning AI-generated visuals, and enhancing the strategic precision of the Playbooks I build. Every Playbook I create is a blend of data-driven insights and artistic execution. AI accelerates the process, transforming raw information into structured, visually compelling, and response-driven assets. From refining creative callouts to mapping seamless user flows, AI allows me to bring strategy and design together more efficiently.
Despite its power, AI will never replace human creativity. Whether it’s creating the perfect Playbook or composing a song; emotion, intuition, and lived experience are irreplaceable. What AI does offer is the ability to remove the clutter, the repetitive tasks, the long formatting hours, so that I can focus on the work that truly requires a human touch.
As AI continues to evolve, so does the way I integrate it into my workflow. It is not a substitute for creativity but a means to amplify it. For me AI is the invisible support system that ensures I can balance my dual passions.
The key takeaway? AI doesn’t just help businesses scale; it helps people reclaim time for what they love. And that in itself is a form of artistry.
