Who am I? First name, Busi. Last name, Bieber (not really, but a girl can dream). As an Account Manager (AM) at GAS Marketing Automation, my days are filled with a variety of tasks that keep me on my toes and help me grow professionally. I act as the bridge between our clients, our internal teams, and management, ensuring that everyone is on the same page and that our campaigns are executed flawlessly. I always have to maintain a positive attitude, as I am problem-solving for the client and the internal team.

Key Responsibilities

• Client Relationship Management: I'm the go-to person for my assigned clients, providing them with all-in-one support and building strong, lasting relationships. I work closely with them to understand their business goals and marketing objectives, and I'm always available to answer their questions and address their concerns.
• Campaign Management: I oversee the planning, execution, and optimisation of our clients' marketing campaigns. This includes everything from developing strategies and coordinating with creative teams to monitoring performance and analysing data.
• Reporting and Analysis: I keep a close eye on campaign performance, analysing data and providing clients with detailed reports that demonstrate the value of their marketing investments. I also use data insights to identify areas for optimisation and make recommendations for improvement.
• Internal Collaboration: I work closely with our internal teams, including strategists, data specialists, and the production team, to ensure that our campaigns are delivered on time and within budget. I also collaborate with management to develop account expansion strategies and contribute to new business development efforts.

Challenges and Rewards

Being an AM at GAS is not without its challenges. I often have to juggle multiple tasks and deadlines, and I need to be able to adapt quickly to changing client needs. However, the rewards are well worth it. I love the feeling of satisfaction that comes from seeing a successful campaign through to completion, and I'm proud to be part of a team that is making a real difference for our clients.

The GAS Culture

One of the things I love most about working at GAS is the company culture. GAS is built on the core values of gratitude, authenticity, and synchronicity, and these values are reflected in everything we do. We have a supportive and collaborative work environment, and I'm always learning from my colleagues.