Let’s be real, anyone can make a website look good. But if a website isn’t getting visitors to take action, what’s the point? My name’s Alfred van der Merwe, and as a Web Designer, Webflow Specialist, and UI/UX Designer, my focus in 2025 is crystal clear: designing websites and landing pages that don’t just sit there looking pretty, they work hard to drive real business results.

Designing with Purpose: Solving Problems, Not Just Adding Aesthetics

Design isn’t just about making things look cool; it’s about solving problems. Every button, every layout choice, and every word on a page should have a purpose. My approach is rooted in making sure visitors aren’t just admiring the website but actually engaging, converting, and taking meaningful action.

Funnel Conversion Techniques: Guiding Visitors to the Right Action

When designing websites, I don’t just throw in elements randomly. I use proven funnel conversion techniques to ensure every section of a site has a clear purpose. Here are a few ways I do that:

• Result and Benefit-Based Content – Instead of cluttering websites with vague mission statements, I ensure every section highlights the result or benefit a visitor will get. People don’t just want features; they want outcomes.
• Clear Call-to-Actions (CTAs) – Each page has a single, focused action that guides visitors toward the next step. No distractions, no confusion.
• User Flow Optimisation – I analyse how visitors interact with a site and remove any roadblocks that might stop them from converting.

Webflow Mastery: Powering High-Performance Websites

I’m not just a Webflow user, I’ve completed the Flux Academy Webflow Masterclass, which means I know all the ins and outs of this powerful no-code platform. With Webflow, I create sleek, high-performing websites that not only look great but also function smoothly, load fast, and adapt seamlessly across devices.

Custom Code for Extra Functionality

While Webflow is incredible on its own, sometimes a little extra is needed. That’s where ChatGPT comes in—I use it to generate custom code that adds unique functionality to Webflow sites. Whether it’s advanced animations, interactive elements, or integrations, I make sure my websites go beyond the standard templates.

Data-Driven Design: Heat Maps & Analytics

I don’t just guess what works, I use data to make informed decisions. By analysing heat maps, user interactions, and conversion rates, I continuously optimise my designs to ensure they perform at their best. If something isn’t working, I tweak it until it does.

Beyond the Screen: Braais & Organic Gardening

When I’m not deep in Webflow or optimising conversion rates, you’ll probably find me firing up the braai or tending to my organic garden. Just like in web design, great results come from the right ingredients and a bit of patience!

Let’s create websites that don’t just look good, but actually work. If you’re ready to turn your website into a conversion machine, let’s chat!